In 1992, Kieu began her career in retail
management at Neiman Marcus. She quickly came to understand
retail and high fashion where she identified a need for more
practical and affordable jewelry. Out of her own need to dress
the part with a limited budget Kieu began designing her own
jewelry. As with all aspects in her life, “where there
is necessity there is a way”. With help and encouragement
from family and friends, she taught herself a new skill and
began designing a line of beaded jewelry giving birth to Why9Beads?.
Kieu began marketing to national retailers with high hopes.
Shortly there after she discovered that the line was “too
cutting edge” and was unable to move forward. The jewelry
was tucked into a briefcase until 2002.
In recent years, Kieu left California and
retail to pursue new challenges in her life. She moved to
the Chagrin Valley of Ohio in pursuit of creating a home for
her son and husband, and entered the computer industry where
she became an independent software trainer and computer consultant
to businesses in the Greater Cleveland area. Her new career
would allow much needed time for her family and her community.
In the fall of 2001 the computer industry
decline finally reached Ohio. The demand for specialists was
drastically scaled down. Again Why9Beads? found its
way back into Kieu’s life out of necessity. With new
found inspiration and years of experience and maturity she
began to update and re-market the line.
was named for its founder, Kieu (pronounced "Q")
Pham Gray. In Japanese, the word "Q" means Nine,
the number representing completion as well as the holistic
goals of our company. Why9Beads? was created as part
of a personal journey to find continual creativity within
ourselves and express our inspirations through our company.
"I hope to share with others
my knowledge, vision and creativity through a business. I
believe that professionals may be successful by being in harmony
with their true selves and not merely bottom line oriented.
By being ourselves, we may project our sense of spirituality
and morals through our business, thus leading the way to our
true success." ~Kieu Pham Gray, Designer
is a creative and innovative business catering to almost any
personal style. Kieu uses only high quality material and hand-makes
each piece with extreme care. Beads are collected from around
the world to create truly unique pieces.
quickly gained acceptance and a following in the Greater Cleveland
area. We hope to build on our success and popularity in the
Ohio market and expand into national and perhaps international